Playboy Relocates Headquarters to Miami Beach, Launches New Club

Playboy is set to shift its global headquarters from Los Angeles to Miami Beach, marking a significant transition for the iconic brand. The new location will feature a Playboy club, complete with a restaurant and an exclusive members-only area reminiscent of the famed Playboy Mansion.

Located atop a luxury office building, the Miami Beach headquarters will house studios designed to bolster Playboy's expanding creator network. This strategic move reflects the company's commitment to adapting to contemporary trends in media and entertainment.

“Miami Beach is among the most dynamic and culturally influential cities in the country, making it the ideal home for Playboy’s next chapter,” stated Ben Kohn, CEO of Playboy Inc., emphasizing the city's vibrant atmosphere.

The legacy of Playboy began in 1953 with the launch of its first magazine, which famously featured Marilyn Monroe on its cover and included a nude photo inside. This marked the start of a cultural phenomenon that would evolve over decades.

The inaugural Playboy Club opened in 1960 in Chicago, serving as the company's original headquarters. Over the years, Playboy expanded its club presence globally, becoming synonymous with nightlife and entertainment.

In a notable shift in 2020, Playboy discontinued its monthly print magazine, opting to focus on digital content instead. This decision reflects broader changes in media consumption and the brand's adaptation to modern platforms.