Boston Theaters Thrive as Memorial Day Weekend Box Office Soars

Movie theaters nationwide buzzed with activity over Memorial Day weekend, and Boston's Alamo Drafthouse in Seaport was no exception, drawing large crowds eager for the latest summer blockbusters.

"This weekend has been absolutely insane for cinema," remarked Jordan Fussell, a spokesperson for Alamo Drafthouse. "We have done incredible numbers," he added, highlighting the theater's success amid a nationwide trend.

Among the films captivating audiences were Disney's live-action adaptation of "Lilo & Stitch" and Paramount's "Mission: Impossible – The Final Reckoning." These high-profile releases are pivotal in rekindling interest in the cinematic experience.

Fussell noted, "Across the nation, we've seen a definite increase in attendance at theatres. The amount of movies that are coming out, with the big box office, the summer blockbusters, we're getting back to a point where people actually want to go to the cinema and actually see things."

Patrons echoed this enthusiasm. "I don't think anything compares to seeing a movie on the big screen," said movie-goer Pam Palmucci, reflecting a sentiment shared by many.

According to Deadline, the box office amassed a staggering $322 million over the long weekend, setting a new record. Analysts predict that summer revenue could exceed $4 billion, indicating a robust season ahead.

Fussell emphasized the role of studios in this revival, stating that certain films are crafted specifically for theatrical viewing. "There are films that need to be seen in cinemas. For example, I'll say 'Mission: Impossible,' it's the final one of an eight-part trilogy – that's been going on 30 years; it definitely is something that needs to be seen inside of theaters," he explained. He also mentioned "Sinners," filmed with IMAX cameras, as another title that demands the theater experience.

For many, returning to theaters offers a refreshing alternative to home streaming. "I've been preferring [streaming movies] on the couch at home for a while, so this is actually a treat for me," shared movie-goer Joy Adeyemi.

With an exciting lineup of blockbuster titles on the horizon, the summer movie season is off to a promising start, and the buzz at the box office suggests that this momentum is just beginning.

Logan Hall is an Emmy award-winning reporter who joined WBZ-TV in November 2024.