Spirit Halloween's Hawk Tuah Costume Sparks Controversy Among Viewers

Oct 18 2024

Spirit Halloween's Hawk Tuah girl costume has recently set social media abuzz, and the audience seems to be split on their opinions about it.

With Halloween 2024 just around the corner, Spirit Halloween has once again transformed abandoned storefronts into seasonal wonderlands, offering a plethora of decorations and costumes for eager shoppers.

Known for debuting fresh designs and products annually, Spirit Halloween's 2024 collection has captured the spotlight on social media platforms.

Collaborating with Hawk Tuah girl Haliey Welch, Spirit Halloween introduced licensed "Hawk Tuah" costumes and merchandise, causing a stir online as viewers grapple with the concept of a costume for a living personality.

Welch took to social media on October 3 to showcase the two Michael Myers-inspired jumpsuit costumes, along with her branded apparel, flag, and other items.

The merchandise swiftly gained traction on various social media channels, with numerous TikTok videos going viral. One such video by Matthewables, posted at the end of September, garnered almost 2 million views, sparking mixed reactions from viewers.

Commenters expressed their thoughts, with one stating, "It was only amusing for a day," while another remarked, "This is escalating quickly."

Regarding the slogan featured on one of the items, a user quipped, "'If she don't hawk tuah I don't talk tuah' is top-tier humor."

This isn't the first instance of Haliey Welch's Hawk Tuah merchandise going viral. Following the initial clip of her catchphrase gaining traction, she collaborated with a local hat company to create her line of products, resulting in substantial financial success.

@matthewables What is going on at Spirit Halloween??? #spirithalloween #hawktuah #funny #fyp ♬ original sound - Matthew Ables

Subsequently, Welch generously donated significant sums of money and food to dog shelters and ventured into the podcasting realm.

Mere weeks after launching the 'Talk Tuah' podcast, Haliey Welch ascended to the upper echelons of the Spotify podcast charts, securing the fourth spot in the US.

The Hawk Tuah girl costume collaboration between Spirit Halloween and Haliey Welch continues to spark debate among viewers, showcasing the power of social media in propelling trends and controversies in the digital age.

As Halloween approaches, the Hawk Tuah costume remains a hot topic, with its viral success underscoring the intersection of pop culture, influencer marketing, and consumer engagement in today's dynamic online landscape.

Whether you're a fan of the Hawk Tuah girl costume or find yourself on the fence, one thing is certain – it has certainly made a lasting impression on the Halloween 2024 season.

What do you think?

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