Liquid Death Unveils $75 ‘Pit Diaper’ for Concertgoers Who Refuse to Leave the Mosh Pit

Liquid Death has launched a unique solution for concert fanatics who refuse to step away from the mosh pit to quench their thirst. Teaming up with Depend, the brand unveiled the 'Pit Diaper,' a limited-edition item tailored for hardcore concert attendees.

The Pit Diaper, endorsed by metalcore icon Ben Koller, is designed to keep fans hydrated without disrupting their concert experience. Crafted with "recycled Liquid Death," this unconventional diaper not only neutralizes odors but also guarantees leak-free confidence, enabling music enthusiasts to enjoy the show without interruptions.

Ben Koller, the drummer of Converge, expressed his enthusiasm for the Pit Diaper, emphasizing its convenience during performances. "The show must go on, even without a bathroom break. With the Pit Diaper, I can stay hydrated without missing a single beat," Koller stated in a release via Consequence.

Priced at $75, the Pit Diaper is constructed from cruelty-free quilted pleather and adorned with chains and spikes, making it a blend of fashion and functionality in the concert scene. Liquid Death positions this unconventional accessory as a must-have for hardcore music fans.

The marketing campaign for the Pit Diaper humorously highlights the challenges of using venue bathrooms, portraying them with graffiti-covered walls, long queues, and the ever-present risk of slipping on mysterious puddles. The commercial, styled as a retro late-night infomercial, adds a touch of humor reminiscent of classic "as seen on TV" products.

Liquid Death proudly dubs the Pit Diaper as the "first heavy metal diaper," compatible with Depend’s Guards for Men, ensuring that wearers can enjoy their favorite songs without worrying about leaks. However, this unique product flew off the shelves within 24 hours of its release, leaving fans eagerly awaiting its return to stock.

For those who missed out, the Pit Diaper was exclusively available for purchase on Liquid Death’s website. Known for its bold and unconventional marketing strategies, Liquid Death, founded by Mike Cessario with deep roots in the music industry, has successfully merged hydration with a hardcore rock-and-roll ethos.