Dakota Johnson embraces boldness in her latest Calvin Klein campaign, stepping into the spotlight with confidence.
The 36-year-old actress takes center stage as the brand's new face for spring 2026, showcasing her figure in oversized jeans while perched atop a grand piano in one striking image.
Captured by director and photographer Gordon von Steiner, the campaign unfolds in a midcentury home, where Johnson is seen lounging on a sofa, balancing on a pool table, and relaxing poolside with a book strategically placed on her hips.
In a captivating video, the "Materialists" star shares her thoughts over a voicemail about a script she recently read: "She’s so … wild. That scene, I’ve never seen anything like that before."
As the video progresses, she dances around a bedroom clad in low-rise baggy jeans ($149), playfully grabbing two pomegranates from the fridge to cover herself before cheekily shutting the door with a hip bump, concluding with the brand's catchy tagline: "Do you have your Calvins on?"
Known for her love of literature, Johnson appears at ease in the poolside shot, sunbathing in the brand's Icon Cotton Modal Ultralight Balconette Bra ($52) with a novel resting across her lap.
The campaign also highlights her various tattoos, including the phrase "acta non verba" inked on her bicep—a Latin saying meaning "actions not words," which she once described as "too serious" during an appearance on the "Late Late Show."
"Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on," Johnson remarked. "I love that this campaign celebrates being comfortable, free, and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing."
Despite her penchant for daring red carpet looks—she previously stated to Vogue Germany that she "really doesn't care" about critics labeling her outfits as "too sexy"—this Calvin Klein campaign marks one of Johnson's most provocative endeavors yet.
The daughter of Don Johnson and Melanie Griffith joins an illustrious roster of Calvin Klein ambassadors. Just weeks prior to the campaign's unveiling, she was spotted front row at the brand's fall 2026 NYFW show, seated between iconic figures Brooke Shields—whose 1980 tagline "Nothing comes between me and my Calvins" made advertising history—and Blackpink's Jennie.
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