Why is White Supremacist Nick Fuentes Peddling Jeffrey Epstein Merchandise?

Feb 14 2026

Nick Fuentes, known for his controversial views and online presence, has stirred outrage by offering merchandise associated with the late Jeffrey Epstein. The reaction has been swift, with many questioning the rationale behind selling items linked to a convicted sex offender, while others express a desire to confront anyone sporting the merchandise in public.

In a recent online showcase, Fuentes displayed various Epstein-themed items, including a quarter-zip sweater emblazoned with an American flag and the word "USA" stitched onto the chest. This peculiar choice of merchandise has left many wondering about Fuentes' motivations for promoting Epstein-related apparel.

According to reports, Fuentes appears to be leveraging the Epstein connection as a means to generate income and provoke reactions online. His promotional post on social media featured the caption, "Nick Fuentes shows off his new Jeffrey Epstein quarter zip merch," indicating a blend of marketing and shock value. During his promotional video, Fuentes seemed to revel in the controversy, joking about the sweater's features.

"I have my brand new, quarter-zip," he stated enthusiastically. "This is very high quality. U.S. flag on the side, and then we have the embroidered USA logo right here. You can zip it all the way up, you can zip it all the way down," he explained, seemingly unfazed by the backlash.

He further claimed, "This is a perfect fit, it's a great conversation starter," suggesting that wearers could engage others by saying, "I got it on this island. They were giving them away. Before the feds showed up." This flippant attitude towards a serious subject has drawn ire from various quarters.

Fuentes reported selling over 1,000 of these sweaters at $69.99 each. His rise to notoriety began after attending the Unite the Right rally in Charlottesville, Virginia, which has since defined his public persona.

The response to Fuentes' promotional video has been overwhelmingly negative. YouTube streamer Jack Cocchiarella shared a clip of Fuentes' pitch on social media, urging viewers to "Beat the s--t out of anyone who wears this in public... We used to kill Nazis, man. What happened to this country?"

Others echoed similar sentiments, with one user stating, "Anyone wearing that jacket is outing themselves as a pedophile and should be treated as such." Another added, "At this point, the rage-baiting has gone too far; this Epstein stuff isn’t a joke." A third user remarked, "I can guarantee I won’t ever see anybody wearing this around Philly."

On Reddit, discussions continued as users questioned Fuentes' motives for selling Epstein merchandise. One user asked, "Why did Nick Fuentes start selling Jeffrey Epstein merch? What does the Catholic influencer have to gain by normalizing Jeffrey Epstein to a young, impressionable audience?"

A response followed: "Because he's a fascist and a creep. He identifies with fascists and creeps. His followers are fascists and creeps. Easy math." This exchange highlights the broader concerns regarding Fuentes' influence and the implications of his merchandise sales.

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