Roger Goodell Teases Taylor Swift's Potential Super Bowl Halftime Show
Football enthusiasts who have grown weary of Taylor Swift's frequent appearances at NFL games may need to brace themselves for more. NFL Commissioner Roger Goodell has suggested that Swift could potentially grace the Super Bowl LX halftime stage in the future.
During a September 3 appearance on Today, Goodell, 66, expressed enthusiasm about the idea, stating, “We would always love to have Taylor play. She is a special, special talent. And obviously she would be welcome at any time.”
When pressed by anchor Savannah Guthrie about whether plans were underway for a performance, Goodell offered a vague response: “I can’t tell you anything about that,” followed by a teasing, “it’s a maybe.”
In a light-hearted moment, he shifted some responsibility to Jay-Z, whose Roc Nation has been behind the halftime show since 2020. “I’m waiting on my friend Jay-Z. It’s in his hands,” Goodell quipped. “I’m waiting for the smoke to come out.”
Swift has become a familiar face at NFL games over the past two seasons, particularly as her relationship with fiancé Travis Kelce flourished. Kelce, also 35, is a tight end for the Kansas City Chiefs, who have made appearances in the last three Super Bowls, with Swift attending the last two.
While no official announcements have been made, some fans are convinced that Swift will take the stage based on hints she dropped during her August 13 guest spot on the “New Heights” podcast with Travis and his brother Jason Kelce.
She mentioned that she has watched every Super Bowl halftime show, igniting speculation among the football-loving audience. However, not all her comments were straightforward. Swift noted that she thinks about sourdough “60 percent of the time,” which some fans connected to next year’s Super Bowl being the 60th edition, hosted by the San Francisco 49ers—whose mascot is Sourdough Sam.
Additionally, she expressed gratitude to Jason for “screaming for 47 seconds,” a nod to Levi’s Stadium being the 47th stop on her Era’s Tour.
Swift's affinity for the number 13 adds another layer of intrigue; this upcoming season marks Travis’ 13th year in the NFL. Furthermore, she previously stated she would not perform at the Super Bowl until she owned or re-recorded all her music—a goal she achieved in May when she acquired the masters for her first six albums.
Before any Super Bowl plans materialize, Swift is focused on her next significant project: her album, The Life of a Showgirl, set to release on October 3.
